Beautiful Herb Story is composed of 4 herbs; Lavender, Rosemary, Oregano and Thyme. It is patented as an ingredient for cosmetics with its anti-oxidant, anti-inflammation, and anti-wrinkle efficacies. During the efficacy evaluation, Beautiful Herb Story decreased free radicals causing skin aging and reduced inflammation by inhibiting ß-hexosaminidase release. Also, it showed anti-wrinkle efficacy by inducing collagen synthesis. So, we`d like to suggest this ingredient for the product lines for anti-aging.